Men’s Health Week saw client Spabreaks.com go into full relaxation mode as Blueprintx devised and delivered a campaign titled “Real Men Relax”, all shot by Blueprint Studios.
The Insight: Research shows that there is a genuine stigma amongst men going to the spa. Further, research shows that increased usage of complimentary therapies through spa can reduce doctor visits by 37% and moreover, reduce NHS costs by up to 3.3 billion
The Campaign: Real Men Relax – a campaign featuring local heroes from a variety of trades from across the country alongside national heroes – rugby players from the Gallagher Premiership.
The Results: Over 60+ feature articles across national, regional, vertical, trade and lifestyle.
- Organic traffic increase across the week
- Voucher and booking sales uplift
- Highest ever booking volume for men