Graeme Souness x Sky Bet x British Heart Foundation

Client Graeme Souness this week launched SkyBet’s #EveryMinuteMatters working alongside David Ginola, Tom Lockyer and Glenn Hoddle in the Re-Starting 11, a team of people who all know that Every Minute Matters.

SkyBet and The British Heart Foundation have joined forces and together will inspire the nation to learn lifesaving CPR through a huge donation of £3m and a £10k donation for every goal scored during this season’s EFL Play Off Finals campaign.

Search RevivR now and you can learn CPR for free in just 15 minutes.

Expedia x Figo

Footballing icon Luis Figo has seen a fair few football matches in his time, although he’s never seen them from the authentic perspective as a travelling fan.

Until now…

Working with client Expedia, official partner of the UEFA Champions League, Blueprintx brokered the partnership which saw Luis Figo go under cover in Madrid for an authentic fan experience, visiting some of the best Madrid hot spots prior to kick-off.

Bethany England x Spabreaks

Easter saw the first instalment of the culmination of our Spa A Thought campaign with leading spa booking agency Spabreaks.com. Blueprintx partnered Spabreaks.com with Lioness Bethany England to nominate and hand over a year long spa membership to a truly worthy winner at the UK’s biggest spa, Pennyhill Park. Fiona Lawrence from Surrey was chosen as one of three winners of the campaign for raising almost £30K in support of her son who is receiving ongoing cancer treatment.

Bethany handed over the lottery size spa membership to Fiona ahead of the Easter break and delivered media interviews to discuss and promote the culmination of the campaign.

Michail Antonio & Jaackmaate x England Football

On behalf of the Football Association, Blueprintx brokered partnerships with West Ham United’s Michail Antonio and West Ham-supporting content creator, JaackMaate, to feature in their latest grassroots campaign, which puts the spotlight on the volunteers at the heart of the beautiful game.

The pair were identified by Blueprintx to star in the content alongside Elz The Witch, which has rolled out across England Football social channels – as well as their own.

Bethany England x Purina Beta

Blueprint are delighted to announce the partnership between Tottenham and England player, Bethany England and the complete dog food brand, Purina Beta.

Blueprint brokered the partnership which sees Bethany become an ambassador for the brand, working to showcase the brand’s vast range of nutritional products for all dogs.

Bethany and her dogs, Buddy and Dilys, will work with the brand across multiple campaigns and activations in the coming months.

Club Legacyz x PR

We have been working with new and innovative memorabilia to deliver a full service PR. Coverage has appeared in titles such as Hypebeast, Yahoo Sport, Tech Round, Verge magazine and more.

Jack Downer x The Mirror

Blueprintx placed client Jack Downer with Mirror Online for an intimate and revealing interview around his untold story of coming back from life-threatening injuries and two comas, whilst learning how to walk again, to becoming a two-time champion of the world.

The interview is accompanied by incredible unfiltered shots from Greg Coleman who shot Jack on his local beach, revealing the scars he turned to trophies.

Fujifilm x Influencer Activation

Through our ongoing influencer marketing activity with client Fujifilm, we recently partnered photographer Steven Halliwell with the brand to capture the behind the scenes moments of Sandro Tonali’s move from AC Milan to Newcastle. The snaps, taken on the Fujifilm X-H2, showed off the camera’s capabilities and captured the intimate, unseen moments of the new Toon star’s big transfer.

Expedia x Champions League

Long term client and UEFA Champions League sponsor Expedia, briefed Blueprintx to execute their Sounds of Football campaign in the weeks leading up to and throughout the Champions League Final.

Against the brief Blueprintx brokered a global partnership with former Inter Milan and Manchester City player Patrick Vieira to anchor the campaign and drive media coverage.

Blueprintx shot Vieira in London pre campaign launch to deliver tools for media and capture a tactical Q&A for media distribution.

Two weeks out from the final to ensure a clear lane for coverage away from the wider sponsor frenzy, media interviews were delivered with Vieira landing in JOE.ie, Mirror, Daily Mail and Goal.com. The press release was then distributed to wider media alongside a national wire with it being picked up in all key tabloid, regional and vertical media including Daily Star, The Sun, Soccerbible, Skysports.com and The Daily Express.

The pre captured Q&A was released the week of the final to football news titles for a third wave of coverage and the campaign was rounded off with an appearance by Vieira on the ground in Istanbul 24 hours prior to the final to drive broadcast coverage.

The tools, content and access were stretched and sweated over a three week period to drive maximum exposure for Expedia and owning sponsor share of voice.

Fikayo Tomori x The Times

Great to work with Henry Winter from The Times on an intimate profile story with client, Fikayo Tomori. Fikayo discusses his time at AC Milan, the expectations of following in prestigious centre back footsteps and insights into his approach to the game. The interview landed ahead of Fikayo’s first leg Champions League semi final clash with Inter Milan.

Slingo x Getting Lippy

Delighted to be working the brand new TV & Entertainment show ‘Getting Lippy’. So far we have seen extremely strong engagement across all platforms. Powered by clients, Slingo, the show will see celebrity guests and entertainment journalists talk all things showbiz on a monthly basis alongside host Emma Conybeare.

Spabreaks.com x ‘Real Men Relax’

Men’s Health Week saw client Spabreaks.com go into full relaxation mode as Blueprintx devised and delivered a campaign titled “Real Men Relax”.

The Insight: Research shows that there is a genuine stigma amongst men going to the spa. Further, research shows that increased usage of complimentary therapies through spa can reduce doctor visits by 37% and moreover, reduce NHS costs by up to 3.3 billion

The Campaign: Real Men Relax – a campaign featuring local heroes from a variety of trades from across the country alongside national heroes – rugby players from the Gallagher Premiership.

The Results: Over 60+ feature articles across national, regional, vertical, trade and lifestyle.

• Organic traffic increase across the week
• Voucher and booking sales uplift
• Highest ever booking volume for men

Guillem Balague x Jonnybet Media Activation 

Working with client Guillem Balague and social sports network Jonnybet, Guillem spoke with football legend Patrick Kluivert discussing a variety of topics including putting to bed the GOAT discussion

Blueprintx worked directly with Jonnybet on their activation of the partnership ensuring wide spread coverage across national, football verticals and European media.

Spabreaks x Regional Campaign

We’ve been on a mission the last few months. A mission to showcase the incredible benefits of spa as well as drive awareness of some of the amazing offers available with client spabreaks.com

We’ve installed a target SEO regional campaign underpinned by data insights and run this alongside an ongoing, proactive press office. Coverage has been wide spread across national, regional, lifestyle and vertical with a long tail of coverage still to appear.

Fumez x Evening Standard

We partnered The Evening Standard and client, Fumez The Engineer on a profile story covering his career to date. The article explored the music industry’s relationship with government officials, police and the inherent lack of support for youth services, which has seen a reduction in funding of over £1bn since the pandemic. A great feature from the industry’s leading voice.

Hotels.com x NBA

Official travel partner of the NBA, Hotels.com engaged Blueprintx to drive coverage in advance of the game with a data-led story and deliver on the ground media attendance to the game. Blueprintx delivered strong coverage across national, vertical and lifestyle media with the Daily Mail, JOE and Reach PLC all heading to Paris to cover the game courtside. A great way to tip off the year with Hotels.com

Fumez x Chicken Shop Date

Ahead of the new season launch of his signature series Plugged In, we partnered client Fumez the Engineer, with social media icon Amelia Dimoldenberg for a special Chicken Shop Date. Fumez and Amelia chatted all things music, condiments, dragons and the upcoming series of Plugged In.

Jennifer Young x Oncology

Blueprintx worked with lifestyle marketing client, Jennifer Young, driving positioning and awareness of the two key pillars of the brand – oncology and menopause. On the oncology side specifically, Blueprintx devised a campaign titled “Primetime for Secondary” which highlighted the fundamental importance of shining a light on the under-discussed topic of secondary cancer. A targeted campaign running in industry parallel to its more frequently featured Breast Cancer during October, Blueprintx delivered feature coverage in Tyla, Female First, Business of Fashion and Verge to name a few.

Signathon X Ledley King

Signed memorabilia brand Signathon, retained Blueprint to deliver their launch PR, content and talent activations. Amongst the many talent activations, Blueprint partnered Ledley King with the brand delivering a full signing session and live stream event. Coverage appeared in the Sunday Mirror, Daily Star, Daily Express and Sunday People amongst others.

Hotels.com Dream Screen

Blueprint have been retained by Hotels.com for three years, working across their sports sponsorship portfolio delivering full-service PR, content and talent for the brand. During COVID, and the restrictions placed on society, Blueprint built a full drive-in cinema experience enabling football fans to drive in, watch the UEFA Champions League game and have their own unique car-side beach setup. Blueprint delivered coverage across broadcast, national, lifestyle, entertainment and vertical media as well as delivering signature Premier League talent and influencers.

Expedia Ultimate Tour Guide

With the 2021 UEFA Champions League Final moving from Moscow to Paris, Blueprint used the opportunity to create the ultimate tour guide for fans looking to book their last-minute tickets. Who better to do this than former PSG and Brazilian footballing icon Ronaldinho who toured the city in a branded open top bus showing a lucky set of fans the key attractions? Blueprint delivered the services of Ronaldinho, all content, logistics and delivered the press conference and branded media output.

Hotels.com X Olympique de Marseille

As part of the brand’s sports sponsorship portfolio, Hotels.com partnered with France Ligue 1 side Olympique de Marseille. A partnership which saw an industry first, with the brand’s logo appearing on the shorts of the club. Blueprint created a unique beach set at the training ground which saw the players pose for official photos in deck chairs on their custom beach as well as conducting media interviews. Match day saw former club legend Robert Pires and local Marseille celebrities walk a custom-built red carpet in the branded shorts and formal shirt and tie. Coverage appeared across Europe including the home market of France which generated significant pick up across broadcast and national media.

Freeletics Expert Series

As part of the ongoing activation of the Freeletics Dare To Be Free campaign, Blueprint delivered an eight week influencer activation series which saw influencers from across a variety of sporting categories deliver workouts for consumers as well as dedicated content for the brand and influencer channels. Ten influencers were delivered in total focused on the US and driving US signups of the app.

Hart Howerton X Inns Of Aurora

Global master planners and architects Hart Howerton delivered the master plan and design for a series of new buildings at the infamous Inns of Aurora on the Finger Lakes in New York. Hart Howerton tasked Blueprint to deliver the launch on social media and a standout exclusive to showcase the newly launched outbuildings. Blueprint delivered an integrated content roll out for the launch on social media and delivered an exclusive feature with Conde Nast Traveller to tell the full design and inspirational story behind the buildings and master planning process.

Spitch Fixture Kick Off

To coincide with the launch of the new English Premier League season, Blueprint partnered former Manchester United and Arsenal legend Mikael Silvestre with SPITCH to respond live to the fixture draw. Mikael spoke with SKY Sports and CNN live as well as the Daily Mirror, Daily Star, Daily Express, Goal.com and AFTV to deliver his views on the new season’s fixture line up. The activity was the first activity for the brand in the UK ahead of a formal launch event delivered by Blueprint.

Ubisoft Ghost Recon Launch

Leading video game developer Ubisoft engaged Blueprint to deliver the launch of their new game, Ghost Recon. The ambition was to drive uptake with their influential audience spanning sport and entertainment. To deliver the launch, Blueprint hosted an event at chicken hot spot, Wingstop, installing a custom gaming area for consumers and influencers. Blueprint delivered over 30 key influencers and personalities for the event including grime legend D Double E, football and gaming enthusiast Bayo Akinfenwa, gaming crew The Button Bashers and many more. The event was the most impactful launch for the brand in the UK at the time.

Mammut Reach Your Peak

Following a competitive pitch process, global outdoor brand Mammut hired Blueprint to devise and deliver the brands global marketing campaign. Blueprint built a consumer engagement campaign ‘Reach Your Peak’, which invited consumers to climb and share their ultimate peak in order to win an exclusive experience. Blueprint delivered shoots with the brand’s key Olympic athletes across four global territories, including Japan and mainland Europe, and built a suite of 2D and 3D content to support the campaign across retail, digital and PR channels.

Freeletics dare to be free

Global fitness app Freeletics engaged Blueprint to deliver their global PR and critically, their launch in the US market. In the key Q1 commercial period, Blueprint oversaw the construction of a custom-built fitness truck complete with treadmill, weights, pull up bar, punch bag and more to tour New York City throughout the quarter. The Dare To Be Free Truck tour saw media outlets, brands, rightsholders and organisations offering employees the opportunity to train at their convenience. The truck was accompanied by fitness events, CEO panel discussions throughout the month to drive coverage in the US across broadcast, national print and vertical media. The activation was the brand’s most successful activation and led to the brand’s acquisition by US venture capitalists.

Royle Eleven brand launch

Luxury fashion brand Royle Eleven engaged Blueprint to deliver their launch PR, social media, influencer strategy and activation. To deliver the launch, Blueprint delivered a number of shoots to develop a look book for the brand’s first collection and create a series of social assets spanning 2D and 3D which were populated into campaigns covering the first quarter. At launch, Blueprint secured key coverage in vertical fashion media as well as national media and onboarded a number of fashion influencers and models to support the brand’s entry into the market.

Tyson Fury & Hussain Manawer

For World Mental Health Day, Blueprint partnered world heavy weight champion Tyson Fury with renowned poet Hussain Manawer. The partnership saw the pair deliver a poignant video titled “You Are Not My Best Friend” addressing the issue of addiction and its impact on mental health. The video received nationwide coverage and also appeared on Good Morning Britain alongside an interview appearance from Hussain.