You Are Not My Best Friend to mark World Mental Health Day
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Spitch influencer pre-season
Everyone wants their team to get off to flyer at the start of the season so what better way to get fired up and educated around the new fantasy football season than a pre-season training with leading fantasy app SPITCH. Not just any pre-season training camp though, Blueprint recruited football royalty Harry Redknapp to lead the session with leading football influencers from across the UK. The season was located at Wembley United FC overlooking to hallowed arch of Wembley Stadium and followed a deep dive into the best picks and tactics for the new season from leading fantasy experts.
Spitch influencer pre-season
Everyone wants their team to get off to flyer at the start of the season so what better way to get fired up and educated around the new fantasy football season than a pre-season training with leading fantasy app SPITCH. Not just any pre-season training camp though, Blueprint recruited football royalty Harry Redknapp to lead the session with leading football influencers from across the UK. The season was located at Wembley United FC overlooking to hallowed arch of Wembley Stadium and followed a deep dive into the best picks and tactics for the new season from leading fantasy experts.
Jack Downer x EA Sports
Blueprint worked with leading game developer, EA Sports to partner client Jack Downer in the roll out of their LDN VOLTA Squad. LDN Volta squad was a brand-new concept brought to the FIFA community, with the aim to bring people together from across the world to showcase their love for Street Football. Blueprint supplied, and delivered, the talent for the campaign which combined groundbreaking off – line activations with engaging and dynamic social content.
Jack Downer x EA Sports
Blueprint worked with leading game developer, EA Sports to partner client Jack Downer in the roll out of their LDN VOLTA Squad. LDN Volta squad was a brand-new concept brought to the FIFA community, with the aim to bring people together from across the world to showcase their love for Street Football. Blueprint supplied, and delivered, the talent for the campaign which combined groundbreaking off – line activations with engaging and dynamic social content.
Tyson Fury & Hussain Manawer
For World Mental Health Day, Blueprint partnered world heavy weight champion Tyson Fury with renowned poet Hussain Manawer. The partnership saw the pair deliver a poignant video titled “You Are Not My Best Friend” addressing the issue of addition and its impact on mental health. The video received nationwide coverage and also appeared on Good Morning Britain alongside an interview appearance from Hussain.
Tyson Fury & Hussain Manawer
For World Mental Health Day, Blueprint partnered world heavy weight champion Tyson Fury with renowned poet Hussain Manawer. The partnership saw the pair deliver a poignant video titled “You Are Not My Best Friend” addressing the issue of addition and its impact on mental health. The video received nationwide coverage and also appeared on Good Morning Britain alongside an interview appearance from Hussain.
Tony Adams X Strictly Come Dancing
Former Arsenal and England captain Tony Adams is known for his steel and authority on the pitch so when Blueprint partnered the former centre-back with BBC signature show Strictly Come Dancing it raised a few eyebrows. But as the weeks rolled on and the votes continued to mount Tony was not only loved for his “have a go” attitude. Underpinning the appearance on the show was a genuine purpose, to inspire and support those who have suffered, or are suffering with addiction.
Tony Adams X Strictly Come Dancing
Former Arsenal and England captain Tony Adams is known for his steel and authority on the pitch so when Blueprint partnered the former centre-back with BBC signature show Strictly Come Dancing it raised a few eyebrows. But as the weeks rolled on and the votes continued to mount Tony was not only loved for his “have a go” attitude. Underpinning the appearance on the show was a genuine purpose, to inspire and support those who have suffered, or are suffering with addiction.
Spitch UK Launch
Blueprint worked with fantasy football app SPITCH to deliver a staggered launch roll out across pre-season culminating in an event in the opening evening of the Premier League season. The event saw Premier League legends Jack Wilshire, Yaya Toure, Ray Parlour, Dimitar Berbatov and Wes Brown deliver an interactive Q&A followed by a screening of the match. The event was attended by over 100 attendees across media, influencers and traditional celebrity and drive coverage across vertical, national and influencer channels.
Spitch UK Launch
Blueprint worked with fantasy football app SPITCH to deliver a staggered launch roll out across pre-season culminating in an event in the opening evening of the Premier League season. The event saw Premier League legends Jack Wilshire, Yaya Toure, Ray Parlour, Dimitar Berbatov and Wes Brown deliver an interactive Q&A followed by a screening of the match. The event was attended by over 100 attendees across media, influencers and traditional celebrity and drive coverage across vertical, national and influencer channels.
Signathon X Andy Robertson
Signed memorabilia brand Signathon, retained Blueprint to deliver its launch PR, content and talent activations. Among the many talent activations, Blueprint partnered Andy Robertson with the brand delivering a full signing session, live stream event and coverage which appeared in the Sunday Mirror, Daily Star, Daily Express and Sunday People amongst others.
Signathon X Andy Robertson
Signed memorabilia brand Signathon, retained Blueprint to deliver its launch PR, content and talent activations. Among the many talent activations, Blueprint partnered Andy Robertson with the brand delivering a full signing session, live stream event and coverage which appeared in the Sunday Mirror, Daily Star, Daily Express and Sunday People amongst others.
shEsports Cup
The shEsports Cup is the revolutionary all-female series of eSports events with an aim to inspire women to follow their dreams and bridge the equality gap in gaming and eSports. Blueprint, alongside presenter Rachel Stringer, produce, script and oversee all aspects of execution of the tournament which takes place quarterly and brings together women across all aspects of the sports industry.
shEsports Cup
The shEsports Cup is the revolutionary all-female series of eSports events with an aim to inspire women to follow their dreams and bridge the equality gap in gaming and eSports. Blueprint, alongside presenter Rachel Stringer, produce, script and oversee all aspects of execution of the tournament which takes place quarterly and brings together women across all aspects of the sports industry.
Royle Eleven X Conor Benn
As part of the ongoing launch and activation of high-end fashion brand Royle Eleven, Blueprint partnered the brand with undefeated UK welterweight boxer Conor Benn. As part of the partnership, Blueprint delivered a full shoot production which included the production of a hero launch film, key look imagery and social storytelling assets to support Conor’s upcoming fights.
Royle Eleven X Conor Benn
As part of the ongoing launch and activation of high-end fashion brand Royle Eleven, Blueprint partnered the brand with undefeated UK welterweight boxer Conor Benn. As part of the partnership, Blueprint delivered a full shoot production which included the production of a hero launch film, key look imagery and social storytelling assets to support Conor’s upcoming fights.
The R&A Why I Love This Game
Golf’s joint governing body, The Royal & Ancient enlisted Blueprint Studios to deliver a content series focused on highlighting the sports diversity and inclusion. Blueprint shot a six -part video series across the country working with variety of diverse organisations to tell their stories. Former pro, and Sky Sports pundit, Zane Scotland anchored the series and led the first episode which saw him take his biking community to the golf course for a practise session following a long ride to the venue – of course!
The R&A Why I Love This Game
Golf’s joint governing body, The Royal & Ancient enlisted Blueprint Studios to deliver a content series focused on highlighting the sports diversity and inclusion. Blueprint shot a six -part video series across the country working with variety of diverse organisations to tell their stories. Former pro, and Sky Sports pundit, Zane Scotland anchored the series and led the first episode which saw him take his biking community to the golf course for a practise session following a long ride to the venue – of course!
Media
Coverage
Why I followed my father Nigel, into the ring
Hangin' With ... Freeletics CEO Daniel Sobhani
Oh my God, you’re that Strictly dancer
Ferran Torres’ Ambitions Stretch Beyond Football
Praise from Maldini is a moment I will always treasure
In a groundbreaking initiative, Spa breaks, has unveiled its “Real Men Relax” campaign.
Spa visits are fuelling my dream of starring in Rugby World Cup for England
Nutmegging Neymar and cheating death - how England's world champion footballer fought back
Actor turned meditation facilitator Maude Hirst, tells us how to handle the stresses of wedding planning
What the industry says
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We have worked with Blueprint on various high-level brand deals that have been brought to RLMedia Ltd. Blueprint are very professional, responsive, solutions-orientated, insightful and amicable. They have been a pleasure to work with and we look forward to an ongoing partnership with Blueprint.
AFTV
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We developed numerous exciting partnerships with Blueprint Sports & Entertainment and were impressed by their exemplary ability in delivering top-tier talent for influencer marketing campaigns and events. All of the talent was managed professionally and with the highest levels of care and attention to detail, providing significant value and helping us reach our campaign objectives.
One Football
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The guys at Blueprint are amazing at PR strategy and I would say their media relations are second to none. A lot of the work we deliver is 360 campaigns so every from PR, talent and influencer, social media and wider so Blueprint are very well equipped to working on big campaigns which require significant project management and planning.
Emma Tagg, Head of Global & EMEA Brand Communication, Hotels.com
Hotels.com
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I’ve worked with Blueprint for a number of years and the pitches are always on the mark and they are overall a pleasure to deal with.
Matt Gatward, Deputy Sports Editor, Daily Mail
Daily Mail
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Blueprint is a leading player in the game because the team consistently delivers excellence when it comes to communication and professionalism with the people they work with. Whether that’s clients or journalists in the media, Blueprint strives to build long-lasting relationships in order to achieve trust and success.
Amanda Devlin, Showbiz Features Editor, The Sun
The Sun
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We’ve been working with Blueprint for a few years since we got the Champions League rights during the pandemic. Blueprint are always quick to respond and extremely helpful.
Ben Stauber, CBS Sports, Senior Director of Talent
CBS Sports
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Having worked with numerous agencies, our experience with working with Blueprint has been refreshing, easy, professional and sets an example of how things should be done. Keep up the great work!
Callum Dornan CEO, SAF GG
SAF
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We’ve worked on a number of talent led campaigns with Blueprint such as the European Championships, Arnold Sports Festival and the Boohoo Football Charity Campaign. They have always provided exceptional insight into both their talent as well as the wider influencer landscape. Their insight and ability to deliver is stand out.
Shawn McRae, Influencer Marketing Executive, Boohoo
Boohoo
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Blueprint have been my agents for over four years and have been excellent throughout. They have always been proactive, have superb contacts and are strategic in their approach. They have always represented me very well in the market.
Nicole Holliday
Nicole Holliday
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Blueprint have been my agents now for over four years and the professionalism they conduct themselves with and respect they have in the industry is exactly what I need in an agency.
Scott Minto
Scott Minto
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I have been managed by the team at Blueprint for over three years now and they have always acted with the utmost professionalism on my behalf. Whether that’s engaging with brands, managing my social media and press or broadcast appointments their service is absolutely excellent.
Tony Adams, MBE
Tony Adams
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I have been managed by Blueprint for the last 3 and a half years. We have worked on numerous jobs and focused on maximising the efficiency of the work process, allowing me to train and work concurrently whilst maintaining content creation and even overcoming life threatening injuries. It is a pleasure to work with Blueprint day to day, we make a very good team. We share a strong understanding of what upholds the values of Street Panna. I feel Blueprint understands the values of the street football community and can navigate this nuanced field commercially with respect and integrity. I also feel that the Blueprint team understand and respect me not only as a content creator but as an athlete.
Jack Downer, Athlete and Content Creator
Jack Downer
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In Blueprint we found a partner whose knowledge and connectivity to sport wasn’t limited to, or left on, the pitch. Like the players we write about, our readers’ interests are vast and varied, and the Blueprint team understood that football — as a culture — is bigger than gameday.
Felix Young, UK Editor, Hypebeast
Hypebeast
Brands we've worked with
