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Studios Work
Spabreaks.com x Real Men Relax
Men’s Health Week saw client Spabreaks.com go into full relaxation mode as Blueprintx devised and delivered a campaign titled “Real Men Relax”, all shot by Blueprint Studios.
The Insight: Research shows that there is a genuine stigma amongst men going to the spa. Further, research shows that increased usage of complimentary therapies through spa can reduce doctor visits by 37% and moreover, reduce NHS costs by up to 3.3 billion
The Campaign: Real Men Relax – a campaign featuring local heroes from a variety of trades from across the country alongside national heroes – rugby players from the Gallagher Premiership.
The Results: Over 60+ feature articles across national, regional, vertical, trade and lifestyle.
- Organic traffic increase across the week
- Voucher and booking sales uplift
- Highest ever booking volume for men
Spabreaks.com x Real Men Relax
Men’s Health Week saw client Spabreaks.com go into full relaxation mode as Blueprintx devised and delivered a campaign titled “Real Men Relax”, all shot by Blueprint Studios.
See MoreProud to share client Guillem Balague’s latest documentary – a six part series in partnership with Paramount+ and CBS.
The documentary will air exclusively in the US and will provide a look behind the curtain of Europe’s elite football tournament – The UEFA Champions League.
Captured over six months, touring destinations all across Europe, Guillem, a CBS Sports analyst, will take American audiences closer than ever before with the first episode airing Saturday ahead of the Champions League Final.
CloseGuillem Balague x Paramount+
Proud to share client Guillem Balague’s latest documentary – a six part series in partnership with Paramount+ and CBS.
See MoreExpedia x Sounds of Football
Long term client and UEFA Champions League sponsor Expedia, briefed Blueprintx to execute their Sounds of Football campaign in the weeks leading up to and throughout the Champions Final.
Against the brief Blueprintx brokered a global partnership with former Inter Milan and Manchester City player Patrick Vieira to anchor the campaign and drive media coverage.
Blueprintx shot Vieira in London pre campaign launch to deliver tools for media and capture a tactical Q&A for media distribution.
Two weeks out from the final to ensure a clear lane for coverage away from the wider sponsor frenzy, media interviews were delivered with Vieira landing in JOE.ie, Mirror, Daily Mail and Goal.com. The press release was then distributed to wider media alongside a national wire with it being picked up in all key tabloid, regional and vertical media including Daily Star, The Sun, Soccerbible, Skysports.com and The Daily Express.
The pre captured Q&A was released the week of the final to football news titles for a third wave of coverage and the campaign was rounded off with an appearance by Vieira on the ground in Istanbul 24 hours prior to the final to drive broadcast coverage.
The tools, content and access were stretched and sweated over a three week period to drive maximum exposure for Expedia and owning sponsor share of voice.
CloseExpedia x Sounds of Football
Blueprintx shot Vieira in London pre campaign launch to deliver tools for media and capture a tactical Q&A for media distribution.
See MoreGetting Lippy
X Slingo
TV & Entertainment show ‘Getting Lippy’ produced by Blueprintx Studios went live at the start of the year with extremely strong engagement across all platforms. Powered by clients, Slingo, the show will see celebrity guests and entertainment journalists talk all things showbiz on a monthly basis alongside host Emma Conybeare.
CloseGetting Lippy x Slingo
TV & Entertainment show ‘Getting Lippy’ produced by Blueprintx Studios went live at the start of the year with extremely strong engagement across all platforms. Powered by clients, Slingo, the show will see celebrity guests and entertainment journalists talk all things showbiz on a monthly basis alongside host Emma Conybeare.
See MoreFini
By A-Star
Blueprintx Studios was commissioned to produce the social content for the launch of Fìnì by A-Star, a range of hair care products which are the first of their kind, infusing an Oud fragrance. The content promoted the Matte Paste and Sea Salt Spray, which have been launched by client A-Star Barber.
CloseFini by A-Star
Blueprintx Studios was commissioned to produce the social content for the launch of Fìnì by A-Star, a range of hair care products which are the first of their kind, infusing an Oud fragrance. The content promoted the Matte Paste and Sea Salt Spray, which have been launched by client A-Star Barber.
See MoreThe R&A X Muslim Golf Assocation
Golf’s joint governing body, The Royal & Ancient enlisted Blueprint Studios to deliver a content series focused on highlighting the sport’s diversity and inclusion. Blueprint shot a six -part video series across the country working with a variety of organisations to tell their stories. The Muslim Golf Association was the second episode to air which documented the Muslim community’s passion and commitment towards the sport showcasing their prayer ritual on the golf course and what the sport means to their community away from the course.
CloseThe R&A X Muslim Golf Assocation
Golf’s joint governing body, The Royal & Ancient enlisted Blueprint Studios to deliver a content series focused on highlighting the sport’s diversity and inclusion. Blueprint shot a six -part video series across the country working with a variety of organisations to tell their stories. The Muslim Golf Association was the second episode to air which documented the Muslim community’s passion and commitment towards the sport showcasing their prayer ritual on the golf course and what the sport means to their community away from the course.
See MoreExcel Rebrand
Leading eSports brand Excel hired Blueprint to deliver their rebrand which spanned social, digital, PR and retail. Blueprint delivered a number of integrated video concepts to showcase the brands evolution and future vision. Blueprint delivered full production, staging, lighting, effects, post-production, music, storyboarding and direction for the videos.
CloseExcel Rebrand
Leading eSports brand Excel hired Blueprint to deliver their rebrand which spanned social, digital, PR and retail. Blueprint delivered a number of integrated video concepts to showcase the brands evolution and future vision. Blueprint delivered full production, staging, lighting, effects, post-production, music, storyboarding and direction for the videos.
See MoreTo support the continued evolution of leading entertainment and sport influencers Denz and Renz, Blueprint built a dedicated show concept titled ‘Wavetime’. The show, which lived on the influencer’s channels, was a six-part series in partnership with football venue TOCA Social featuring leading influencers from the world of entertainment including D Double E, The Chicken Connoisseur, Millionez, Fumez the Engineer and more. Blueprint delivered all production for the series alongside editing and publishing planning.
CloseWavetime
To support the continued evolution of leading entertainment and sport influencers Denz and Renz, Blueprint built a dedicated show concept titled ‘Wavetime’. The show, which lived on the influencer’s channels, was a six-part series in partnership with football venue TOCA Social featuring leading influencers from the world of entertainment including D Double E, The Chicken Connoisseur, Millionez, Fumez the Engineer and more. Blueprint delivered all production for the series alongside editing and publishing planning.
See MoreAs part of the ongoing launch and activation of high-end fashion brand Royle Eleven, Blueprint partnered the brand with undefeated UK welterweight boxer Conor Benn. As part of the partnership, Blueprint delivered a full shoot production which included the production of a hero launch film, key look imagery and social storytelling assets to support Conor’s upcoming fights.
CloseRoyle Eleven X Conor Benn
As part of the ongoing launch and activation of high-end fashion brand Royle Eleven, Blueprint partnered the brand with undefeated UK welterweight boxer Conor Benn. As part of the partnership, Blueprint delivered a full shoot production which included the production of a hero launch film, key look imagery and social storytelling assets to support Conor’s upcoming fights.
See MoreTo support the ongoing delivery of England and AC Milan centre back’s social media, Blueprint delivered a number of pregame video assets to celebrate the player’s Scudetto title win, England squad call up and key Champions League games. The videos grossed over 2M views and supported in the continued audience development of the player’s channels.
Fikayo Tomori Social Media
To support the ongoing delivery of England and AC Milan centre back’s social media, Blueprint delivered a number of pregame video assets to celebrate the player’s Scudetto title win, England squad call up and key Champions League games. The videos grossed over 2M views and supported in the continued audience development of the player’s channels.
See MoreGlobal broadcaster and journalist Guillem Balague boasts an impressive publishing portfolio spanning social media, biographies, TV and print media. To further support this portfolio Blueprint developed and produced a dedicated Podcast for Guillem focused on delivering feature length interviews from influential voices from within the beautiful game. Blueprint delivered the strategy, production, editing, publishing and roll out of the Pure Football Podcast which is now in its third season.
CloseGuillem Balague Pure Football Podcast
Global broadcaster and journalist Guillem Balague boasts an impressive publishing portfolio spanning social media, biographies, TV and print media. To further support this portfolio Blueprint developed and produced a dedicated Podcast for Guillem focused on delivering feature length interviews from influential voices from within the beautiful game. Blueprint delivered the strategy, production, editing, publishing and roll out of the Pure Football Podcast which is now in its third season.
See More