Virgil Van Dijk

x The Times Magazine 

After six weeks of work it’s great to see The Times Magazine cover go live featuring Liverpool captain Virgil van Dijk. The story, produced in partnership with long term client Expedia tells the story of Virgil’s love of trending city Liverpool and announces his exclusive partnership with the brand.

✅ x1 Cover
✅ x6 Brand Mentions
✅ x8 Pages

A great kick-off to a jam packed few months of activation with leading travel brand Expedia across their club and UEFA Champions League properties.

Tony Adams

x Fantasy Football League 

Former Arsenal and England skipper and client, Tony Adams, last week appeared on the hilarious Sky show, Fantasy Football League.

The inspirational leader took his place on the sofa alongside comedian Alex Brooker, and the duo reminisced on all things Arsenal past and present with show hosts Matt Lucas and Elis James. With special mention to a selfie with the show’s resident comic, Andrew Mensah.

Street Panna

x C4 Energy

Client Street Panna has teamed up with leading global pre-workout brand C4 Energy as part of their wider campaign, ‘Energy that Hits’.

Jack has teamed up with the nutrition and supplement brand to showcase how the brand’s products can support performance throughout a variety of sport and fitness principles whilst training at the highest level.

An incredible first piece as part of his ongoing partnership with plenty more to come…🧱

Christine Ohuruogu Track Changes

x BBC 

Client Christine Ohuruogu MBE launching her book club “Track Changes” inline with World Book Day.

Christine announced the launch on BBC Breakfast and revealed the book club online via dedicated TikTok and Instagram accounts.

The launch follows Christine’s huge passion for literature and reading and will be further rolled out in media, digital and through offline events in the coming weeks and months.

Graeme Souness

x NHS

Delighted to see client Graeme Souness partner with the NHS on their latest campaign to raise awareness of the effects of high blood pressure.

High blood pressure can affect anyone, but it can be managed with a routine of healthy eating, regular fitness and regular blood pressure checks – which you can get at your local pharmacy without an appointment. So please, get it checked, it could save your life. Search ‘pharmacy blood pressure check’ online today.

Tekken 8

x Fumez The Engineer & D Double E 

Blueprintx paired clients D Double E and Fumez the Engineer to produce a celebratory track for the all-new release of TEKKEN 8.

Working with Bandai Namco, Blueprintx developed the concept that saw the iconic music duo collaborate for the first time in their careers to produce ‘TEKKEN 8 (The Anthem)’. As long-standing fans of the game franchise, the duo combined to create a special edition track – with Fumez’s beat acting as the backdrop for D Double E’s lyrics, centered around TEKKEN’s iconic character roster.

The song can be found across all music streaming platforms, with the music video available to watch on YouTube.

Sports Direct

x Nafisa & Street Panna

Blueprint clients Street Panna and Nafisa recently teamed up with Sports Direct to take on the Screamer Challenge to celebrate the launch of the new Adidas Predator.

The talent took to the pitch to test out the new boots and test their ability at showcasing their best screamers!

iHerb

x Natalie Pike & Maude Hirst 

Blueprintx recently partnered clients, Natalie Pike and Maude Hirst with wellness brand, iHerb.

iHerb, a market leader in wellness, nutrition supplements and vitamins, worked with Maude and Natalie across a range of social partnerships.

The partnerships saw the talent work closely with the brand to help grow its presence within the UK, showcasing the wide range of the products, as well as educating their audience about the benefits.

LUIS MORRISON

X LOVE ISLAND: ALL STARS

Client, Luis Morrison, headed back to where it all began in the Love Island villa for ITV’s Love Island: All Stars.

ITVX TRIGGER POINT

X DENZ & RENZ

The pressure was ON when clients Denz & Renz partnered with hit ITV series Trigger Point as part of the launch of the shows new series.

Denz & Renz went head to head as they battled to defuse an IED in the ultimate pressure simulator challenge.

Dream League Soccer

x 2024

We are delighted to see the launch of First Touch Games latest edition of their globally popular mobile football game, Dream League Soccer, in the shape of DLS24.

Blueprintx worked with the leading mobile game developer to secure its new pack star in the shape of Real Madrid superstar and Brazil international, Rodrygo.

The Los Blancos star sits superbly alongside current pack star, Manchester City’s Kevin De Bruyne, whom we worked with to renew his presence on his fourth edition of the game.

GUILLEM BALAGUÉ

X CBS 

Client Guillem Balagué recently travelled to New York to be the featured guest in CBS Sports’ show Kickin’ It.

The leading European football expert discussed the process of writing a biography, Lionel Messi’s English skills, Pep Guardiola, José Mourinho, David Beckham and much much more alongside the show’s host Kate Abdo and regular sidekicks Clint Dempsey, Charlie Davies and Mo Edu.

The full episode is available on CBS Sports Golazo’s YouTube channel.

QUADRANT

X AIRUP

We recently partnered client, Quadrant with innovative water bottle producer Air Up to showcase their amazing new products in the team’s latest challenge.

Quadrant member Max Fewtrell attempted to drive the world’s smallest car on the world’s largest track, in a YouTube video which was shared across the brand’s social media channels.

The partnership saw Quadrant partner with AirUp to showcase the world’s first hydration system that flavours water through scent alone.

AARON RAMSDALE

X GILLETTE

Blueprintx was enlisted to supply an ambassador for Gillette’s Movember campaign alongside Arsenal legend Ian Wright.

Identifying Aaron Ramsdale as the perfect ‘Mo Mate’ for Ian, Blueprintx brokered the partnership between Aaron and the iconic grooming brand to produce a series of social content, as part of the brand’s long-running partnership with Movember which aims to raise funds and awareness for men’s health.

Guillem Balagué

x Stake 

Client, Guillem Balagué recently partnered with crypto casino and sports betting brand Stake to conduct an interview with their latest global ambassador Sergio Aguero to talk all things football.

The piece saw Guillem and Sergio talk about his early career, the national team, playing alongside Lionel Messi and of course, that famous moment…

JOE ROKOCOKO

X ASAHI 

Ahead of the 2023 Rugby World Cup we are excited to have partnered client and All Blacks legend, Joe Rokocoko, with official sponsor Asahi.

Joe joined the brand for a tournament launch event to discuss his career and expectations for this year’s Rugby World Cup.

SCOTT MINTO

X talkSPORT

Delighted to announce that client Scott Minto has signed an exclusive radio contract with the UK’s leading sports radio, talkSPORT.

The ex-Chelsea, Benfica, Charlton, West Ham and Rotherham player will cover live matches as co-commentator in addition to continue to be a guest across the network’s shows and All Access podcast.

ELLEN WHITE

X HKJC 

As England kick-off their FIFA Women’s World Cup campaign this morning we’re excited to share our latest partnership between England’s all-time top goalscorer, Ellen White, and The Hong Kong Jockey Club.

Ellen will be providing exclusive expert analysis, insight and predictions throughout the tournament to the Asian betting brand as England look to bring home football’s most prestigious trophy.

FUMEZ

X TWITCH 

Proud to announce a long term partnership between client Fumez the Engineer and live streaming platform, Twitch.

The leading music producer, artist and entrepreneur will be taking unique streaming content and campaigns to the platform as he looks to build on his 1.5M followers that engage with his content daily across his verified social media accounts.

FUJIFILM

INFLUENCER CAMPAIGN 

Blueprintx have been retained by Fuji Film UK to develop and deliver their influencer marketing strategy in 2023, looking to develop a blueprint for the brand’s influencer relations.

Through our ongoing influencer marketing activity with client Fujifilm, we recently partnered photographers/creators Micheal Timbs, Steven Halliwell, Greg Coleman, Kieran Clarke, Harriet Lander and Konrad Borzy.

EMMA CONYBEARE

X LA MENORQUINA 

Client, Emma Conybeare partnered with Menorcan Ice Cream brand, La Menorquina to showcase their vast range of summer products.

The partnership saw Emma take a trip to Menorca to understand and showcase the heritage of the brand, whilst documenting the journey of their locally sourced ingredients.

STUART PEARCE

X HKJC

As England head into the UEFA U21 Euro quarter final as group winners, we’re proud to announce the partnership between Stuart Pearce and The Honk Kong Jockey Club.

The partnership, brokered by Blueprintx, will see Pearce deliver exclusive predictions, analysis and insight throughout the tournament.

JEETBUZZ

X GLENN MCGRATH 

We’re proud to share our latest partnership between Asian online gambling brand JeetBuzz and Australian cricket legend, Glenn McGrath.

The exclusive, long term global partnership will see Glenn provide insight and analysis throughout the Ashes and across the full cricket calendar. Blueprintx brokered the partnership on behalf of the brand.

FIKAYO TOMORI

X WIMBLEDON 

Working alongside client, Fikayo Tomori taking him and his father to Wimbledon in partnership with Italian coffee brand, Lavazza. Fikayo was styled by Cobbie Yates and wears Boggi Milano.

TONY ADAMS

X MARTIN ØDEGAARD 

Client and Arsenal’s most decorated skipper, Tony Adams, who made over 700 appearances for the Gunners, sat down with current captain Martin Ødegaard.

The exclusive interview, conducted on behalf of Premier League Productions, was distributed globally to all official Premier League broadcasters.

JOE ROKOCOKO

X RUGBY WORLD CUP 

Client Joe Rokocoko partnered with World Rugby to deliver an interview with his former All Blacks’s team mate Carlos Spencer in their new content series #ThatGameWhen.

This partnership saw Joe interview Carlos about his famous through-the-legs pass during their quarter-final clash against South Africa back in 2003. A real throwback to a classic World Cup moment.

NAFISA

X PLAYSTATION

Delighted to share the partnership of client, Nafisa Ahmed with Playstation for the UEFA Women’s Champions League.

As part of the partnership, Nafisa participated in the ultimate fan experience for both semi-finals, showcasing the experience from the games and highlighting the ever growing progression within the women’s game.

MARRIOT

X MIKAËL SILVESTRE 

Great to partner Mikaël Silvestre with Manchester United partner Marriott Bonvoy. Mikaël took the Manchester United Soccer School to Dubai as part of the launch of Marriott’s new Resort Palm Jumeirah Hotel.

ENTERPRISE

X JUAN PABLO ANGEL 

Over the past couple of months we have been busy working with former Colombian international Juan Pablo Angel brokering his partnership with UEFA Europa League sponsor, Enterprise.

The partnership sees Juan Pablo become the Colombia ambassador for the brand as part of a wider LATAM focused activation. Last Friday Juan Pablo delivered a consumer and media appearance in Bogata presenting the UEFA Europa League trophy.

ENTERPRISE

X PAULO WANCHOPE 

Great to have partnered Manchester City and Costa Rica legend Paulo Wanchope with Europa League sponsor Enterprise.

Blueprintx partnered Paulo with the brand as part of their LATAM activation bringing the Europa League trophy to numerous local markets.

FUMEZ

X TACO BELL 

Delighted to share our latest partnership with client Fumez the Engineer as he becomes official ambassador of Taco Bell UK as the brand launches their new Naked Chicken Taco.

As part of the partnership, Fumez has created an official jingle for the brand’s UK advertising and is inviting consumers to upload their own for a chance to win a year’s supply of tacos and a session in Fumez’s studio where the groundbreaking Plugged In series is produced and filmed.

Panini

X Mendy, Tony, Bellamy & Mings 

Blueprintx teamed up with Panini USA to broker a wide range of talent partnerships for their signed trading cards. Blueprintx brokered the partnerships with Tyrone Mings, Craig Bellamy, Tony Adams and Gaizka Mendieta amongst others.

Virgil van Dijk

X Call of Duty 

For the launch of Call of Duty: Modern Warfare II, Blueprintx brokered the partnership between Activision and Virgil van Dijk to celebrate the inclusion of The Netherlands in a scene in the new game’s campaign mode, by amplifying the in-game graphics on his social channels.

FIKAYO

X FEDEX

UEFA Champions League sponsors FedEx brought back their content series Next In Line and client, Fikayo Tomori is the star of Ep1. AC Milan’s English central defender, Fikayo Tomori outlines his inspirations and ambitions in the game, as he details the role that performance analytics and data play in his elite preparation to face the best talent the game has to offer.

Nafisa

x FIFA 

Client Nafisa Ahmed partnered with EA Sports FIFA to challenge Leeds United goalkeeper Illan Meslier to a series of exciting challenges to celebrate the announcement of their future stars.

A-STAR

X AXI 

Client A-Star Barber partnered with official Manchester City sponsor AXI to deliver an innovative content concept featuring international players Jack Grealish, Nathan Ake and Kalvin Phillips. AXI are the Official Online Trading Partner of Manchester City.

BRAD FRIEDEL

X HKJC

Blueprintx partnered USMNT legend Brad Friedel with Hong Kong sports betting brand The Hong Kong Jockey Club. The partnership, which is season long, sees Brad share his expert views and insights on games throughout the MLS season.

RAY PARLOUR
X Vloggt 

Blueprintx brokered the partnership between England and Arsenal legend Ray Parlour and Voggt in which Voggt produced a livestream showcasing their national treasures collection to their audience. Voggt is the leading platform for all things collectables, providing their passionate community the opportunity to join thousands of other enthusiasts and complete their collections in real time.

NICOLE HOLLIDAY
X Ball Corporation 

Nicole Holliday, partnered with official Arsenal partner, Ball Corporation for Global Recycling Day. The partnership saw Nicole host an activation with first team players, Gabriel Martinelli, Eddie Nketiah and Matt Turner as well as five students from a local school to reward them for their innovative and sustainability focused projects as part of the Premier League inspires challenge.

D Double
X Camden Hells

To celebrate Christmas, we partnered grime legend D Double E with London-based brewery Camden in a special edition TV campaign titled “Giftnosis”. The campaign supported the brand’s Christmas sales drive encouraging consumers to not give bad gifts at Christmas but instead give the gift of Camden Hells larger. The campaign flighted on TV for six weeks and ran across social and digital channels as well as in trade media.

Denz & Renz
Wavetime

To support the continued evolution of leading entertainment and sport influencers Denz and Renz, Blueprint built a dedicated show concept titled ‘Wavetime’. The show, which lived on the influencer’s channels, was a six-part series in partnership with football venue TOCA Social featuring leading influencers from the world of entertainment including D Double E, The Chicken Connoisseur, Millionez, Fumez the Engineer and more. Blueprint delivered all production for the series alongside editing and publishing planning.

Dream League Soccer

As part of Blueprint’s ongoing relationship with gaming developer and publisher First Touch Games, Blueprint partnered Uruguay legend Luis Suarez and Wales legend Gareth Bale to be the 2020 cover stars of the developers Dream League Soccer game. Both players sit alongside prestigious company including Kevin De Bruyne, Sergino Dest and Roberto Firmino who have all graced the cover of the game having been partnered by Blueprint.

ENTERPRISE

To support their activation of the UEFA Europa League, leading car rental brand Enterprise developed a light-hearted campaign which pitted Brazilian goalkeeping legend Julio Cesar with UK comedian Lloyd Griffith. Blueprint delivered Julio Cesar for the campaign which ran across social and digital channels in the lead up to, and throughout, the knockout stages of the tournament. The activation follows previous campaigns which saw Blueprint deliver talent including Dimitar Berbatov, Diego Forlan and Fernando Morientes.

Excel
X Dele

To coincide with their re-brand, leading eSports team XL recruited England international and former Tottenham Hotspur midfielder Dele to drive awareness and new audiences to their team. Blueprint developed the launch strategy for the partnership including all 2D & 3D content which sat across the brand’s social and digital channels as well as the player’s.

Expedia
Ultimate Tour Guide

With the 2021 UEFA Champions League Final moving from Moscow to Paris, Blueprint used the opportunity to create the ultimate tour guide for fans looking to book their last-minute tickets. Who better to do this than former PSG and Brazilian legend Ronaldinho who toured the city in a branded open top bus showing a lucky set of fans the key attractions. Blueprint delivered the services of Ronaldinho, all content, logistics and delivered the press conference and media output.

Ferran Torres
X Homme

Barcelona winger Ferran Torres tasked Blueprint to secure him premium partners which support his visions on sustainability and, more broadly social good. In-line with the brief, Blueprint partnered Ferran with leading men’s skincare brand, Homme. The partnership with the US-based brand saw Ferran develop his own sustainable range of deodorant which was promoted in retail, digital and OOH advertising with $1 being donated to his Kick Out Plastic charity for each deodorant sold.

Four Lads
At The Brits

Viral sensations The Four Lads in Jeans have had an incredible rise to fame. From a picture on a night out which went viral, to being trolled, The Four Lads have seen all that fame has to offer both good and bad. Blueprint started working with The Four Lads in Jeans at the start of their journey, managing their public profile and navigating the celebrity world. As part of that process, Blueprint delivered a number of innovative partnerships including Hotels.com, Hooch and The Birmingham Shopping Centre. Blueprint also placed the guys on The Brits where they delivered a live sketch with Jack Whitehall and later, developed their own statue, which was positioned outside Birmingham International station, the home of the original meme.

Freeletics
CEO Panel

As part of leading fitness app Freeletics’ US focus, Blueprint delivered a CEO panel discission event in the heart of New York to discuss the challenges and obstacles facing the fitness industry. Blueprint delivered leading voices from across the industry including Laureus CEO Benita Fitzgerlad, Joe de Sena Founder of Spartan Race and Amanda Pullinger CEO of 100 Women in Finance. The panel was attended by over 80 attendees across the industry including print and broadcast media.

Hotels.com
Champions League Final

To kick-off their sponsorship of the UEFA Champions League, Hotels.com engaged Blueprint to deliver a stand -Out activation of the final in Madrid. Blueprint sourced legends from the respective finalists Tottenham and Liverpool including Edgar Davids, John Barnes and Rafa Benitez as well as leading football pundit Chris Kamara and global football broadcaster Guillem Balague to host the session. The legends delivered a photocall in the fan zone, as well as a press conference and media exclusives which saw coverage delivered in over 11 markets spanning broadcast, national print, online and vertical.

Hussain Manawer
X Burberry

As part of the brand’s diversity and inclusion drive, Burberry were looking to engage leading voices from a variety of industries to guide their brand on how to be more progressive when addressing the topic of diversity and inclusion. In-line with this Blueprint partnered leading poet and spoken work artist Hussain Manawer with the brand to be part of their global advisory board. The partnership was a two-year agreement which was later renewed for a further two years.

Mammut
Be At Your Peak

Following a competitive pitch process, global outdoor brand Mammut hired Blueprint to devise and deliver the brands global marketing campaign. Blueprint built a consumer engagement campaign ‘Reach Your Peak’, which invited consumers to climb and share their ultimate peak in order to win an exclusive experience. Blueprint delivered shoots with the brand’s key Olympic athletes across four global territories, including Japan and mainland Europe, and built a suite of 2D and 3D content to support the campaign across retail, digital and PR channels.

The R&A
Why I Love This Game

Golf’s joint governing body, The Royal & Ancient enlisted Blueprint Studios to deliver a content series focused on highlighting the sports diversity and inclusion. Blueprint shot a six -part video series across the country working with variety of diverse organisations to tell their stories. Former pro, and Sky Sports pundit, Zane Scotland anchored the series and led the first episode which saw him take his biking community to the golf course for a practise session following a long ride to the venue – of course!

Royle Eleven
X Conor Benn

As part of the ongoing launch and activation of high-end fashion brand Royle Eleven, Blueprint partnered the brand with undefeated UK welterweight boxer Conor Benn. As part of the partnership, Blueprint delivered a full shoot production which included the production of a hero launch film, key look imagery and social storytelling assets to support Conor’s upcoming fights.

shEsports Cup

The shEsports Cup is the revolutionary all-female series of eSports events with an aim to inspire women to follow their dreams and bridge the equality gap in gaming and eSports. Blueprint, alongside presenter Rachel Stringer, produce, script and oversee all aspects of execution of the tournament which takes place quarterly and brings together women across all aspects of the sports industry.

Signathon
X Andy Robertson

Signed memorabilia brand Signathon, retained Blueprint to deliver its launch PR, content and talent activations. Among the many talent activations, Blueprint partnered Andy Robertson with the brand delivering a full signing session, live stream event and coverage which appeared in the Sunday Mirror, Daily Star, Daily Express and Sunday People amongst others.

Spitch
UK Launch

Blueprint worked with fantasy football app SPITCH to deliver a staggered launch roll out across pre-season culminating in an event in the opening evening of the Premier League season. The event saw Premier League legends Jack Wilshire, Yaya Toure, Ray Parlour, Dimitar Berbatov and Wes Brown deliver an interactive Q&A followed by a screening of the match. The event was attended by over 100 attendees across media, influencers and traditional celebrity and drive coverage across vertical, national and influencer channels.

Tony Adams X
Strictly Come Dancing

Former Arsenal and England captain Tony Adams is known for his steel and authority on the pitch so when Blueprint partnered the former centre-back with BBC signature show Strictly Come Dancing it raised a few eyebrows. But as the weeks rolled on and the votes continued to mount Tony was not only loved for his “have a go” attitude. Underpinning the appearance on the show was a genuine purpose, to inspire and support those who have suffered, or are suffering with addiction.

Tyson Fury
& Hussain Manawer

For World Mental Health Day, Blueprint partnered world heavy weight champion Tyson Fury with renowned poet Hussain Manawer. The partnership saw the pair deliver a poignant video titled “You Are Not My Best Friend” addressing the issue of addition and its impact on mental health. The video received nationwide coverage and also appeared on Good Morning Britain alongside an interview appearance from Hussain.

https://youtu.be/zug2TuDjYps

Jack Downer
x EA Sports

Blueprint worked with leading game developer, EA Sports to partner client Jack Downer in the roll out of their LDN VOLTA Squad. LDN Volta squad was a brand-new concept brought to the FIFA community, with the aim to bring people together from across the world to showcase their love for Street Football. Blueprint supplied, and delivered, the talent for the campaign which combined groundbreaking off – line activations with engaging and dynamic social content.

Spitch influencer
pre-season

Everyone wants their team to get off to flyer at the start of the season so what better way to get fired up and educated around the new fantasy football season than a pre-season training with leading fantasy app SPITCH. Not just any pre-season training camp though, Blueprint recruited football royalty Harry Redknapp to lead the session with leading football influencers from across the UK. The season was located at Wembley United FC overlooking to hallowed arch of Wembley Stadium and followed a deep dive into the best picks and tactics for the new season from leading fantasy experts.