Blueprint worked with fantasy football app SPITCH to deliver a staggered launch roll out across pre-season culminating in an event in the opening evening of the Premier League season. The event saw Premier League legends Jack Wilshire, Yaya Toure, Ray Parlour, Dimitar Berbatov and Wes Brown deliver an interactive Q&A followed by a screening of the match. The event was attended by over 100 attendees across media, influencers and traditional celebrity and drive coverage across vertical, national and influencer channels.