Following a competitive pitch process, global outdoor brand Mammut hired Blueprint to devise and deliver the brands global marketing campaign. Blueprint built a consumer engagement campaign ‘Reach Your Peak’, which invited consumers to climb and share their ultimate peak in order to win an exclusive experience. Blueprint delivered shoots with the brand’s key Olympic athletes across four global territories, including Japan and mainland Europe, and built a suite of 2D and 3D content to support the campaign across retail, digital and PR channels.