To kick-off their sponsorship of the UEFA Champions League, engaged Blueprint to deliver a stand -Out activation of the final in Madrid. Blueprint sourced legends from the respective finalists Tottenham and Liverpool including Edgar Davids, John Barnes and Rafa Benitez as well as leading football pundit Chris Kamara and global football broadcaster Guillem Balague to host the session. The legends delivered a photocall in the fan zone, as well as a press conference and media exclusives which saw coverage delivered in over 11 markets spanning broadcast, national print, online and vertical.