As part of leading fitness app Freeletics’ US focus, Blueprint delivered a CEO panel discission event in the heart of New York to discuss the challenges and obstacles facing the fitness industry. Blueprint delivered leading voices from across the industry including Laureus CEO Benita Fitzgerlad, Joe de Sena Founder of Spartan Race and Amanda Pullinger CEO of 100 Women in Finance. The panel was attended by over 80 attendees across the industry including print and broadcast media.