To support their activation of the UEFA Europa League, leading car rental brand Enterprise developed a light-hearted campaign which pitted Brazilian goalkeeping legend Julio Cesar with UK comedian Lloyd Griffith. Blueprint delivered Julio Cesar for the campaign which ran across social and digital channels in the lead up to, and throughout, the knockout stages of the tournament. The activation follows previous campaigns which saw Blueprint deliver talent including Dimitar Berbatov, Diego Forlan and Fernando Morientes.