Leading video game developer Ubisoft engaged Blueprint to deliver the launch of their new game, Ghost Recon. The ambition was to drive uptake with their influential audience spanning sport and entertainment. To deliver the launch, Blueprint hosted an event at chicken hot spot, Wingstop, installing a custom gaming area for consumers and influencers. Blueprint delivered over 30 key influencers and personalities for the event including grime legend D Double E, football and gaming enthusiast Bayo Akinfenwa, gaming crew The Button Bashers and many more. The event was the most impactful launch for the brand in the UK at the time.