To coincide with the launch of the new English Premier League season, Blueprint partnered former Manchester United and Arsenal legend Mikael Silvestre with SPITCH to respond live to the fixture draw. Mikael spoke with SKY Sports and CNN live as well as the Daily Mirror, Daily Star, Daily Express, and AFTV to deliver his views on the new season’s fixture line up. The activity was the first activity for the brand in the UK ahead of a formal launch event delivered by Blueprint.