Men’s Health Week saw client Spabreaks.com go into full relaxation mode as Blueprintx devised and delivered a campaign titled “Real Men Relax”.

The Insight: Research shows that there is a genuine stigma amongst men going to the spa. Further, research shows that increased usage of complimentary therapies through spa can reduce doctor visits by 37% and moreover, reduce NHS costs by up to 3.3 billion

The Campaign: Real Men Relax – a campaign featuring local heroes from a variety of trades from across the country alongside national heroes – rugby players from the Gallagher Premiership.

The Results: Over 60+ feature articles across national, regional, vertical, trade and lifestyle.

• Organic traffic increase across the week
• Voucher and booking sales uplift
• Highest ever booking volume for men