Luxury fashion brand Royle Eleven engaged Blueprint to deliver their launch PR, social media, influencer strategy and activation. To deliver the launch, Blueprint delivered a number of shoots to develop a look book for the brand’s first collection and create a series of social assets spanning 2D and 3D which were populated into campaigns covering the first quarter. At launch, Blueprint secured key coverage in vertical fashion media as well as national media and onboarded a number of fashion influencers and models to support the brand’s entry into the market.