On behalf of the Football Association, Blueprintx brokered partnerships with West Ham United’s Michail Antonio and West Ham-supporting content creator, JaackMaate, to feature in their latest grassroots campaign, which puts the spotlight on the volunteers at the heart of the beautiful game.

The pair were identified by Blueprintx to star in the content alongside Elz The Witch, which has rolled out across England Football social channels – as well as their own.