Blueprint have been retained by for three years, working across their sports sponsorship portfolio delivering full-service PR, content and talent for the brand. During COVID, and the restrictions placed on society, Blueprint built a full drive-in cinema experience enabling football fans to drive in, watch the UEFA Champions League game and have their own unique car-side beach setup. Blueprint delivered coverage across broadcast, national, lifestyle, entertainment and vertical media as well as delivering signature Premier League talent and influencers.