Blueprintx worked with lifestyle marketing client, Jennifer Young, driving positioning and awareness of the two key pillars of the brand – oncology and menopause. On the oncology side specifically, Blueprintx devised a campaign titled “Primetime for Secondary” which highlighted the fundamental importance of shining a light on the under-discussed topic of secondary cancer. A targeted campaign running in industry parallel to its more frequently featured Breast Cancer during October, Blueprintx delivered feature coverage in Tyla, Female First, Business of Fashion and Verge to name a few.