With the 2021 UEFA Champions League Final moving from Moscow to Paris, Blueprint used the opportunity to create the ultimate tour guide for fans looking to book their last-minute tickets. Who better to do this than former PSG and Brazilian footballing icon Ronaldinho who toured the city in a branded open top bus showing a lucky set of fans the key attractions? Blueprint delivered the services of Ronaldinho, all content, logistics and delivered the press conference and branded media output.