Rob Hughes has worked in the sports and entertainment industries for over 20 years having started his career at SKY Sports working across the broadcaster’s signature football, cricket and golf productions. Following SKY, Rob moved agency side working for leading PR agencies Ketchum and Hill & Knowlton on brands including Gillete, adidas, Whirlpool, Heineken, Pepsi, Carlsberg, Tommy and more. Having worked extensively on behalf of adidas agency side, Rob moved to Germany in 2008 to work for the brand in global football PR and quickly moved through the ranks to head global football PR & Social Media before eventually leading the global newsroom overseeing PR, Social Media and influencer across all sport, style and lifestyle categories. During Rob’s time with the brand, he worked on, and led, over ten UEFA Champions League and Europa League campaigns, three FIFA World Cups, two Olympics and Paralympics, multiple Fashion Weeks and more. Rob also led all product, talent and brand crisis and issues topics and oversaw campaigns for Messi, Pogba, Kanye amongst others. Rob left the brand in 2017 to work with talent clients including Maro Itoje, David Gandy, Gareth Bale and Naomi Harris before setting up Blueprint in 2018. Rob now guides the future growth of the agency from a marketing perspective across both brand and talent clients.