George Woffenden has worked in sports and entertainment for over 15 years. Working agency side at Arena International, brandRapport, Synergy, Weber Shandwick and Clifford French, George has worked on the marketing and PR of some of the biggest sponsorships in world sport, including The FA Cup sponsored by E.ON, Barclays Premier League, GUINNESS Premiership, RBS 6 Nations, Betfair’s sponsorship of Manchester United and FC Barcelona and many more. Before moving into commercial representation, he led EA SPORTS’ PR talent campaigns for the leading developer’s titles FIFA, Tiger Woods Golf, Battlefield and Sims. During his time working in management George has managed the commercial interests of leading athletes and talent including Gareth Bale, Maro Itoje, Paul Hollywood, David Gandy, Dani Minogue and Tilly Ramsey.