Great to welcome sports publisher, global events provider and community, Leaders in Sport to the Blueprintx family. Blueprintx have been hired by Leaders to deliver marketing and PR activation for the brand’s new signature event 4se which fuses the worlds of sport, entertainment and culture.

Marketing and management agency Blueprintx is proud to announce the creation of a new strategic advisory board comprised of leading renowned experts from industry’s spanning broadcast, marketing, sponsorship and creative production. The creation of the advisory board comes following a record financial year for Blueprintx and as the agency looks to expedite continued growth in 2023.

The advisory board comprises four senior industry figures – Simon Bax, Andy Sutherden, Nicole Vollebregt and
Guillem Balague. Simon Bax has spent much of his career in the United States where he held positions including
Chief Financial Officer (CFO) of Chiat/Day, the global advertising agency, Executive Vice-President and CFO of
studio operations at 20th Century Fox and subsequently Executive Vice President and CFO of Pixar Animation
Studios where he reported directly to Apple CEO Steve Jobs. Simon commented “Blueprintx’s commitment to
strategy and the foresight for innovation among its enthusiastic team is hugely impressive and I look forward to
being a part of the next chapter of this exciting agency’s journey”

Guillem Balague a leading global football pundit, author, analyst and broadcaster who has been awarded wide-
ranging global accolades and awards as a biographical author for the likes of Pep Guardiola, Messi, Maradona
and Mauricio Pochettino said: “Having been a Blueprintx client for over four years it’s a privilege to now also be
able to step into the boardroom and support the agency with their evolution. Blueprintx’s client management is
unparalleled, and I am excited by the next iteration of the agency”

Andy Sutherden has been at the forefront of the sports marketing and sponsorship industry for over 30 years,
having led the sports team at WPP’s H+K Strategies for over half of that time, building global teams and creating
award winning campaigns for clients such as P&G, Castrol, HSBC, Gillette, adidas and Carling. Andy left H+K in
2019 to join talent agency CAA, headhunted as their first International Head of Brand Consulting before setting
up his own consulting business”. Not only is this an opportunity to reinvest relevant experience and knowledge to
help a young, talented agency realise its full potential, but the chance to continue to learn from hugely respected
peers. I always want to be part of a growth story and this is an exciting time for Blueprintx”, commented Andy.

Nicole Vollebregt is a global marketing leader and has been at the forefront of the evolution of the sport and
entertainment communications industry for over two decades. Having led global brand marketing for adidas,
Nicole spearheaded the brand’s recruitment of leading ambassadors including Pharell Williams, Justin Bieber,
Rita Ora and Stella McCartney. In 2021 she founded We Are On Purpose with female partners on a mission to
be accelerators of change, working with start-ups and corporations creating profitable organisations with
inclusion at their core. Nicole commented on joining the Blueprintx’s Advisory Board, “I was drawn to Blueprintx’s
values and ethics as an agency that’s intent on leading the way for global change, in particular its work on an
evolutionary all-female series of eSports events with an aim to inspire women to follow their dreams and bridge
the equality gap in gaming and eSports. I’m excited to be involved in future ventures and overcoming challenges
with innovation, creativity, and collective problem solving”,

Blueprintx co-founders Rob Hughes and George Woffenden said: "The advisory board has been carefully,
acutely and strategically constructed to enable further breadth of industry knowledge across all day-to-day
operations, client servicing and new business strategies. Continuous evolution is one of the fundamental
principles of Blueprintx and we are excited to welcome some of the industry’s most renowned, trusted and
experienced figureheads to the agency.

The appointment of the Blueprintx Advisory Board is effective immediately.