Barcelona winger Ferran Torres tasked Blueprint to secure him premium partners which support his visions on sustainability and, more broadly social good. In-line with the brief, Blueprint partnered Ferran with leading men’s skincare brand, Homme. The partnership with the US-based brand saw Ferran develop his own sustainable range of deodorant which was promoted in retail, digital and OOH advertising with $1 being donated to his Kick Out Plastic charity for each deodorant sold.