Global fitness app Freeletics engaged Blueprint to deliver their global PR and critically, their launch in the US market. In the key Q1 commercial period, Blueprint oversaw the construction of a custom-built fitness truck complete with treadmill, weights, pull up bar, punch bag and more to tour New York City throughout the quarter. The Dare To Be Free Truck tour saw media outlets, brands, rightsholders and organisations offering employees the opportunity to train at their convenience. The truck was accompanied by fitness events, CEO panel discussions throughout the month to drive coverage in the US across broadcast, national print and vertical media. The activation was the brand’s most successful activation and led to the brand’s acquisition by US venture capitalists.