Viral sensations The Four Lads in Jeans have had an incredible rise to fame. From a picture on a night out which went viral, to being trolled the four lads have seen all that fame has to offer both good and bad. Blueprint started working with The Four Lads in Jeans at the start of their journey, supporting managing their public profile and navigating the celebrity world. As part of that process, Blueprint delivered a number of innovative partnerships including, Hooch and The Birmingham Shopping Centre. Blueprint also placed the guys on The Brits where they delivered a live sketch with Jack Whitehall and, later, developed their own statue, which was positioned outside Birmingham International station, the home of the original meme.