Nicole Vollebregt is a global marketing leader and has been at the forefront of the evolution of the sport and
entertainment communications industry for over two decades. Having started her career in public relations,
Nicole quickly became a leading figure at global sportwear giant adidas where she oversaw brand marketing for
the adidas Style division that included Y-3, NEO and adidas Originals. During her tenure, Nicole was instrumental
in establishing the brand’s entertainment and trend department, delivering leading industry names to the
business including Pharrell Williams, Justin Bieber, Katy Perry, and more. In 2016 Nicole was named one of Fast
Company’s Most Creative People before going on to lead brand marketing globally across all categories and
marketing touchpoints. During her career as SVP Global Brand Marketing at adidas, alongside numerous award-
winning marketing campaigns, Nicole launched ground-breaking initiatives including the Adi Dassler Fund, the
brand’s founding philanthropic initiative, led the charge to offer equal bonuses to the participants in the 2019
FIFA Women’s World Cup as well as establishing strategic partnerships with the likes of Stella McCartney to offer
sustainable sport inspired fashion for women. In 2021 Nicole founded We Are On Purpose with female partners
in a mission to be accelerators of change, working with start-ups and corporations creating profitable
organisations with inclusion at their core.